Farewell to Cheapness!
Quality Is Better. The Idea behind the Manufactum Company
The strategies of the discounters and cut-rate merchants have become obsolete. Increasing numbers of consumers are demanding high quality, environmentally friendly products that are manufactured under fair conditions. As companies have demonstrated in recent years, sustainability and commercial success are compatible. Uli Burchardt takes a look behind the scenes at retailer Manufactum GmbH, unveils the secrets of its success, and explains the differences between good products and good marketing.
Management consultant Uli Burchardt knows more about the principle of sustainability than most of the people who are constantly discussing it. He lectures from the perspective of a "brand forester," takes no interest in ideological trench warfare, and simply conveys what a business manager can learn from a forest manager. He is a member of Attac and sits on the CDU's economic advisory committee.