Gerriet Danz
Making Innovative Presentations
Using Successful Advertising Methods to Create Enthusiasm and Convince Your Audience
People say that eighty-four percent of all presentations put them to sleep. And that probably applies to 84 percent of the literature on presentations, too. It's time for a completely new style of presenting information. Communications trainer Gerriet Danz has developed a one-of-a-kind method. He shows readers how to use advertising techniques to create unusual and novel presentations so that the audience not only understands the message but will also remember it. Guaranteed. Includes numerous illustrations from successful ad campaigns, 30 original ideas for the most common presentation topics in business settings, and a multitude of inspirational resources for presentations.