Anja Förster, Peter Kreuz
Only the Dead Don't Get Back Up
Unleash Your Company's Vital Potential
In their new and trailblazing book, best-selling authors Anja Förster and Peter Kreuz show how thinking and acting in radically innovative ways can produce a fundamentally different kind of management success. Nowadays, if companies want to survive, they need to keep pace with rapid change. But corporate change is too rarely driven by opportunity. Instead, it often results from a specific crisis situation and therefore does not solve problems over the long term. Companies that wish to unleash their vital potential must empower maximum innovative capacities at all levels and create space for employees to unfold their initiative, creativity, and passion. When the chips are down, only these firms will number among the winners.
Anja Foerster & Peter Kreuz scan all five continents to track down unconventional and successful business concepts and the people behind them. All that with one goal: to help YOU fight commoditization and find new avenues to growth.
Live Gigs in France, Russia, Italy, Spain, Belgium, Austria, Switzerland, Germany, Lichtenstein, Japan, United Kingdom, Slovenia, Israel, Estonia, United Arab Emirates, The Netherlands.