Alexander Groth

Strong Leadership During Changes

Change Leadership for Middle Management

Change processes are thought up by the top management - but it is the middle management who have to implement these measures with the staff. In this practically oriented guide, Alexander Groth answers questions such as:
o "How will I credibly present the top executives' change project to my staff?"
o "How will I keep the overview with all these changes going on?"
o "How do I deal with the obvious ›losers‹ of this change?"

Alexander Groth
Alexander Groth is a professional speaker and the author of best-selling books on the topic of leadership. He is one of the most renowned leadership experts in Germany and through his presentations at conferences he gives executives new impulses for their work.
His expertise regarding all leadership matters is regularly requested for print, radio and television interviews. His clients include the top management levels of international companies.
Groth is a lecturer at the renowned Department of Economics at the University of Mannheim, Germany, and at other universities.

224 pages, paperback, with numerous illustrations, 2011

“A compact and practical guide … that clearly explains how leaders can manage change projects – in a way that ensures the staff will be motivated to help drive the change”
Jochen Mai (Wirtschaftswoche 15/2011)

“Brilliant! ... His examples are memorable and taken from real life, his language clear and unadorned. ... Reading this book could easily replace multiple days of seminars”
Mark Hübner-Weinhold (Hamburger Abendblatt 3/5/2011)

“Alexander Groth shows how to communicate changes, motivate employees and deal appropriately with the losers in the change process”
Sandra Spier (acquisa 5/2011)

“Groth offers a practical handbook for dealing with collective emotions during change processes and for finding the way back to productivity”
Roland Graf (Leadership magazine 5/2011)

“Groth offers a treasure trove of useful strategies and tips”
Martin Pichler (Wirtschaft und Weiterbildung 4/2011)

“Concretely, with practical examples, he shows you how to successfully implement changes”
Volker Hassel (Arbeit und Arbeitsrecht 4/2011)

“In ‘Great Leadership During Change Processes,’ Alexander Groth shows how managers can motivate their employees and get them on board”
Matthias Fischer (Euro magazine 5/2011)

“He describes ... the typical symptoms of resistance, resignation, overextension … very fluidly written, amusing in places and well illustrated”
Prof. Dr. Joachim Freimuth (OrganisationsEntwicklung 2/11)

“Practical and clearly organized ... Alexander Groth shows how management tasks can be handled confidently in a motivated and motivational way”
Prof. Dr. Dieter Wagner (Personal 4/2011)

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