Christian Blümelhuber
The Expanding Consumer Zone
How Marketing Affects Our Lives
Advertising is manipulating us! Those are things we've known for a long time. And yet what is it that allows modern marketing methods to address our needs so successfully and control our spending? Top marketing expert Christian Blümelhuber reveals the role that we consumers play in the brave new world of marketing. He peers into the secret command centers of marketing itself and shows readers that marketing plays a greater part than ever before. If you want to play the game, you have to know the rules - before you can break them.