Reinhard K. Sprenger

The Motivation Myth

Escaping from a Cul De Sac

Kudos, premiums, incentives, performance-adjusted compensation, the entire range of tricks and techniques that companies apply to motivate their employees - it's all counter-productive. Drawing on numerous examples Reinhard K. Sprenger shows how you can unleash the joy of achievement and retain good employees.
With a new chapter on the topics of bonuses and salary management that also covers the misguided developments of recent years - because Sprenger's theories have never been more relevant than today.

Reinhard K. Sprenger
Reinhard K. Sprenger holds a doctorate in philosophy and has earned the reputation of Germany’s most distinguished management expert and executive consultant. His client list includes nearly every major DAX corporation. Sprenger is known as a maverick who  emphatically challenges us to think and act in new ways.

295 pages, hardcover, 2010

"The author intelligently and often humorously debunks the deceptive logic of corporate reward [and punishment] systems." Spiegel


"A constructive examination of current motivational practice bolstered with many hands-on examples from the business world. A book for everyone's profit - often quite humorous and a pleasure to read." Süddeutsche Zeitung

back