Raimund Schmolze
Venturing Creative Ideas
How Customer-Oriented Product Development Leads to Success
Corporations across the world face the same question: What can we do in the future to keep our customers enthusiastic? Raimund Schmolze uses the Creation Center model to demonstrate how innovation functions today: observation, idea generation, conceptualization and market transfer. Those are the steps that trendsetting corporations use to detect their customers' hidden wishes. Read "Venturing Creative Ideas" to discover how you, too, can establish a Creation Center and why innovation always pays.